Site placement can make a dramatic difference to your release’s sales.
Every week, the label management team at Kudos sits down and reviews all our digital releases. We then decide our placement strategy; which tracks we are going to pitch for site placement to which store.
We use a number of criteria to decide which store to pitch a given release to. Some digital stores are very genre specific, others will only feature an artist with a track record and sales history, or a high level of pre-sales. We also look at what additional assets we have, such as an exclusive bonus track, or whether there is an option for a short exclusive sales period.
If you log in to your label portal and navigate to ‘Digital’ and click on ‘Screenshots’ you can select your new release and see exactly what we have pitched for.
If you re-visit this area after your release has been live for a few weeks, you will also see where placement has or hasn’t occurred. Where we have been successful, we also include a link to a screen-grab of the actual site placement.
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- ~ Christoph Doepke, Jazz & Milk
Never enjoyed such great communications with any other distributor before – it seems we have finally found a new home in Kudos Records.
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